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- AdCP Is an Open Standard for Agentic Advertising
Triton Digital is one of seven companies that has launched a standard called Ad Context Protocol, or AdCP. The founders also include Yahoo, ebiquity, PubMatic, Scope3, Swivel and Optable. “The advertising ecosystem is fragmented,” they state on the AdCP website. “Every platform has its own API, its own workflow, its own reporting format. Media buyers and agencies waste countless hours navigating this complexity.” The companies hope the standard will unify advertising workflows across all platforms. “Think of it as the USB-C of advertising technology,” they state. To learn more about it we asked Jean-Luc Wasmer. He is vice president, architecture and partnerships, at Triton Digital, which he joined in 2011. Since 2021 Triton has been part of iHeartMedia. This article is from a Radio World ebook. Jean-Luc WasmerCredit: LinkedIn Radio World: Before we dive into AdCP, how is programmatic buying of broadcast radio ads going? When we spoke more than… ...[TheTopNews] Read More.3 days ago - A Surrogacy Firm Told Parents-to-Be Their Money Was Safe. Suddenly, It Vanished.
Surro Connections held itself out as a reliable business. Now, clients have lost as much as tens of thousands of dollars meant to compensate women carrying their pregnancies. ...[TheTopNews] Read More.3 days ago - When I Get Stressed, I Just Repeat “Linux” to Myself
The author is Alabama chief engineer for Crawford Broadcasting Co. With the end of support for Windows 10 in the rearview mirror, I thought I’d spend a moment talking about what it means for everyone who is still on the operating system and about Windows update anomalies in general. It is estimated that 40% of PCs still run Windows 10, and those users are going to have to go somewhere in order to keep their computers running current security patches and licensing. As I write, Apple has seen a 14% increase year to year in their sales, and Linux, which in most cases is not sold by a company but is more driven by the user community, is seeing a real uptick in usage as people are looking for alternatives. The problem, as I see it, is that Microsoft has pivoted their default login to their operating system as needing… ...[TheTopNews] Read More.3 days ago - JD Vance Found A Way To Get Everyone Talking About *That* Alleged Photo With His Wife
The vice president’s relationship with Usha Vance has been the subject of scrutiny recently. ...[TheTopNews] Read More.3 days ago - 50-pound weight loss sparked by 3 simple habits, says ‘Top Model’ winner
Weight loss can be tricky, especially when approaching it without the support of medication.For India Gants, winner of season 23 of "America’s Next Top Model," her weight-loss journey led her to lose 50 pounds with what she described as "very little effort."In a TikTok video, the Seattle-based model shared the "secret sauce" that led to her weight loss success, including three main lifestyle factors: quitting alcohol, eating more protein and weightlifting.100-YEAR-OLD GREAT-GRANDMOTHER REVEALS HER SECRET OF LIVING A LONG LIFE"First of all, weight loss was not my goal," Gants said. "It was kind of an afterproduct … a byproduct of quitting drinking … [that] kind of kick-started everything else."In an interview with Fox News Digital, Gants commented on how being sober has played a "major role" in her weight loss journey, even leading to the launch of "The Sober Scoop" podcast to help others navigate sobriety."I quit drinking because I… ...[TheTopNews] Read More.3 days ago - Farewell (again) to Neighbours, Australia’s longest running soap opera
The series will finish at the end of 2025 - 40 years and more than 9,000 episodes after its debut. ...[TheTopNews] Read More.3 days ago
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