ENCO’s new SPOTai is designed as a creative production platform. At the recently completed NAB Show, ENCO introduced a new tool called Spotai. Expanding on its existing SPECai technology, the company said it is intended as a creative production platform that allows teams to generate professional video content from their desks. But while SPECai serves primarily as a sales tool, SPOTai provides a workflow for creating video advertisements tailored for TV, digital media, social platforms, podcasts and streaming environments, ENCO said. Similar to SPECai, the new platform uses generative AI and large language models to convert text descriptions into visual content. The process starts with a brand setup stage where users define elements like a business name, logo and contact information. In the following new commercial stage, users input a description of their desired ad. The platform then generates a 1080p video ready for use across television, websites and social media platforms. SPECai momentum Voice selection process in ENCO’s SPECai. ENCO is also updating SPECai in partnership with Benztown and Compass Media Networks. Driven by broadcaster feedback, the ongoing updates focus on speed, usability and creative flexibility, ENCO said. The platform continues to let account executives generate broadcast-ready commercials with voiceovers, music beds and written scripts. Along with new workflow improvements and automation tools introduced at the NAB Show, ENCO previewed a SPECai plug-in. The tool allows users to repurpose scripts and audio from existing radio spec spots into new video assets for digital advertising. Additionally, the InstaSpot feature now includes multi-voice capabilities, emotional tone selection and enhanced production elements. By entering an advertiser’s web address, users can generate a complete commercial, suitable for account managers to create targeted spec spots on demand during client meetings. [Do you receive the Radio World SmartBrief newsletter each weekday morning? We invite you to sign up here.] The post ENCO Introduces AI-Driven Video Ad Creation Platform appeared first on Radio World. [TheTopNews] Read More.
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