Cineverse Tool Turns Radio and Podcast Ads Into CTV Assets

An image from a sample CTV spot based on a Progressive audio ad. It combines host-read audio with host, creator or talent imagery. A company named Cineverse might not seem like would have products relevant to radio. But with broadcasters, podcasters and their clients exploring new distribution channels like CTV, that could change. Cineverse is an entertainment technology company and studio. It has now launched an ad technology called Vaudio. It takes an advertiser’s podcast, radio or streaming-audio commercial and adds visuals for television, and it can activate the campaign across connected TV inventory without requiring a traditional video shoot. Connected TV advertising, according to Amazon Ads, “refers to ads shown on devices such as smart TVs or mobile phones that allow brands to reach streaming audiences.” Cineverse believes CTV inventory is “underused or wasted,” meaning missed opportunities for brands to reach consumers on ad-supported streaming programming. [Related: “OOH, OTT, CTV and Other Revenue Drivers”] Cineverse says Vaudio provides opportunities for brands looking to get more out of campaigns using CTV, and says media owners, platforms and OEMs can explore new ad formats and creative. Vaudio uses ad infrastructure from IndiCue, a CTV monetization platform that Cineverse acquired this year to integrate with its Matchpoint tech ecosystem. “Vaudio was created to help advertisers reach new audiences in a high-impact, lean-back environment without requiring traditional video production,” the company stated. “Vaudio transforms existing podcast ads, streaming audio creative or host-read campaigns into visually compelling CTV placements that drive awareness and recall.” It said advertisers can take existing audio and pair it with “lightweight” visual formats designed for the living room screen, expanding their reach on CTV and streaming. It posted sample ads. An image from one of them is atop this story. The post Cineverse Tool Turns Radio and Podcast Ads Into CTV Assets appeared first on Radio World. [TheTopNews] Read More.