RAIN – Radio and Internet News | Radio-TV Industry News

Star-driven iHeartMedia podcasts are at the center of the company's existing partnership with Netflix as the two companies expand the repertoire of their alliance. Continue Reading → [TheTopNews] Read More.

Media giant Fox Corporation has acquired digital entertainment platform and streaming enabler Roku. The acquisition cost i reported to be $22 billion, or $126 per share. That valuation is a 34% premium over Roku’s cloning stock price at deal time.… Continue Reading → [TheTopNews] Read More.

Roger Nairn (Founder, Jar Podcast Solutions) and Tom Webster (Partner, Sounds Profitable) are collaborating on a new podcast research study — The Podcast Discovery Playbook (sponsored by Jar.) “A lot of podcast launch advice still sounds like it was written… Continue Reading → [TheTopNews] Read More.

Audio juggernaut Spotify has introduced a new definition of a podcast “play,” assigning a time-based metric which will likely reduce total play counts in Spotify’s lens while delivering a more accurate report of consumption to prospective advertisers. Going forward, Spotify’s… Continue Reading → [TheTopNews] Read More.

With a new launch for advertisers, UK-based Global has started a self-serve ad-booking platform for audio and outdoor advertising. The promise is a simple process for planning, creating, and booking a campaign on a single self-serve platform. Click for details. Continue Reading → [TheTopNews] Read More.