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- Why You’ll Never Be an Online Star
Online sensations like Mr. Beast—the YouTuber with nearly 500 million subscribers—have spurred countless imitators with dreams of online fame. More than 127 million people say they work as “creators,” according to the influencer marketing firm NeoReach. Yet a vanishing few reach the stratospheric heights of Mr. Beast, who reportedly earns $700 million a year, or historian Heather Cox Richardson, whose Substack newsletter, “Letters from an American,” is estimated to bring in $5 million in annual revenues. According to a 2025 survey by NeoReach, 70 percent of creators report earning less than $49,000 a year, and more than half earn less than $15,000 annually. (YouTube, meanwhile, reported $60 billion in revenues in 2025.) As veteran podcaster Matt Robison argues, media has become a “superstar economy” where a small number of players dominate the market. Their incumbency is secured by platforms like YouTube and Substack, which have every incentive to promote their superstars as a way to compete against each other. Algorithms that favor popularity make things worse for smaller creators trying to break in. The result is that no one who isn’t already big can make it big because the big guys are insulated from competition. Robison, who worked for years as a senior staffer on Capitol Hill, is the author of the Substack, “Worth Knowing,” and the host of the podcast, “Beyond Politics.” This transcript has been edited for length and clarity. The full interview is available at Spotify, YouTube, and iTunes. No video found at URL *** Anne Kim: Social media platforms and platforms like Substack have really created this mythology around the unknown creator who hits it big. And you do have successes like Mr. Beast, Heather Cox Richardson, and Barry Weiss’s “Free Press,” which sold to Paramount for $150 million. Success stories like these create the perception that anyone can become a publisher, and it’s true that back in the day, not everyone could put out their own newspaper. At the same time, I think there’s a pretty strong argument that these platforms that are allegedly intended to democratize influence aren’t really fulfilling their promise. You’ve done this for years now and have quite a bit of experience on the economics of how all these platforms work. Who’s really benefiting? Is it the platforms or are they being fair to the creators? Matt Robison: I’d say that they’re being fair within the limited economics that these platforms offer. It’s not that the promise of these platforms is hollow. It’s just highly curated. They’re businesses, and like every business, they’re selling something. … [TheTopNews] Read More.8 hours ago - Fighter jet crashes in Washington state, sparking wildfire
A pilot survived after a fighter jet crashed into a mountain Saturday afternoon in Yakima County, Washington, sparking a wildfire, officials said. [TheTopNews] Read More.8 hours ago - Knicks capture first NBA title in 53 yearsThe New York Knicks captured their first NBA championship in 53 years with a 94-90 win over the San Antonio Spurs on Saturday night. [TheTopNews] Read More.8 hours ago
- Trump Names James M. Mcdonald To Lead Powerful New York Federal Prosecutor’...
He would replace Jay Clayton, whom Trump put forward this week as his pick for the director of national intelligence. [TheTopNews] Read More.9 hours ago - How an Iowa woman became a key witness in her own murderThe last words spoken by Angela Prichard, 55, an Iowa wife and mother who called 911 to report she was in danger, was the first clue investigators had to identify her killer. [TheTopNews] Read More.9 hours ago
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Online sensations like Mr. Beast—the YouTuber with nearly 500 million subscribers—have spurred countless imitators with dreams of online fame. More than 127 million people say they work as “creators,” according to the influencer marketing firm NeoReach. Yet a vanishing few reach the stratospheric heights of Mr. Beast, who reportedly earns $700 million a year, or historian Heather Cox Richardson, whose Substack newsletter, “Letters from an American,” is estimated to bring in $5 million in annual revenues. According to a 2025 survey by NeoReach, 70 percent of creators report earning less than $49,000 a year, and more than half earn less than $15,000 annually. (YouTube, meanwhile, reported $60 billion in revenues in 2025.) As veteran podcaster Matt Robison argues, media has become a “superstar economy” where a small number of players dominate the market. Their incumbency is secured by platforms like YouTube and Substack, which have every incentive to promote their superstars as a way to compete against each other. Algorithms that favor popularity make things worse for smaller creators trying to break in. The result is that no one who isn’t already big can make it big because the big guys are insulated from competition. Robison, who worked for years as a senior staffer on Capitol Hill, is the author of the Substack, “Worth Knowing,” and the host of the podcast, “Beyond Politics.” This transcript has been edited for length and clarity. The full interview is available at Spotify, YouTube, and iTunes. No video found at URL *** Anne Kim: Social media platforms and platforms like Substack have really created this mythology around the unknown creator who hits it big. And you do have successes like Mr. Beast, Heather Cox Richardson, and Barry Weiss’s “Free Press,” which sold to Paramount for $150 million. Success stories like these create the perception that anyone can become a publisher, and it’s true that back in the day, not everyone could put out their own newspaper. At the same time, I think there’s a pretty strong argument that these platforms that are allegedly intended to democratize influence aren’t really fulfilling their promise. You’ve done this for years now and have quite a bit of experience on the economics of how all these platforms work. Who’s really benefiting? Is it the platforms or are they being fair to the creators? Matt Robison: I’d say that they’re being fair within the limited economics that these platforms offer. It’s not that the promise of these platforms is hollow. It’s just highly curated. They’re businesses, and like every business, they’re selling something. … [TheTopNews] Read More.
8 hours ago
A pilot survived after a fighter jet crashed into a mountain Saturday afternoon in Yakima County, Washington, sparking a wildfire, officials said. [TheTopNews] Read More.
8 hours ago
The New York Knicks captured their first NBA championship in 53 years with a 94-90 win over the San Antonio Spurs on Saturday night. [TheTopNews] Read More.
8 hours ago
He would replace Jay Clayton, whom Trump put forward this week as his pick for the director of national intelligence. [TheTopNews] Read More.
9 hours ago
The last words spoken by Angela Prichard, 55, an Iowa wife and mother who called 911 to report she was in danger, was the first clue investigators had to identify her killer. [TheTopNews] Read More.
9 hours ago
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