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The author is owner/president of Sound Advantage Media. His commentaries appear here regularly. The songs of summer that stand out and are remembered can make your audience feel valued and connected, boosting engagement and fostering long-term loyalty. Emphasizing summer hits now can motivate staff and sponsors to prioritize these tracks, ensuring sustained listener interest beyond the season. Summer is an ideal time to increase Cume and TSL, as listeners have more leisure time and are on vacation. With the media universe expanding rapidly, standing out becomes more critical than ever. Making a friend today can mean gaining a lifelong listener. It’s time for summer outings and super-serving your community. Engaging sponsors in these events can foster a sense of partnership and shared purpose, making everyone feel valued and connected. Consider ideas like sponsoring a local park event, a summer concert series, or a community picnic. Get a sponsor to rent a park where you serve food and soda. Hamburgers, hot dogs and grilled chicken taste great from the grill. Please have your sales reps get started and secure sponsors for food, drinks and the picnic area. Give that sponsor first refusal on naming rights. Talent provides time and energy for their personal appearance. Air talent ought to have a sponsor for their segment. They’ll have sponsored cutaways during their appearance. Have the station van playing the top 100 summer hits. Have a salesperson and social influencers in shorts and a T-shirt with the station’s logo, handing out station merchandise, i.e., coffee mugs, pens with the station logo, as well as window visors with your logo. Imagine seeing 100 or more cars parked at Walmart with YOUR logo on them. That’s quite the visual and costs nearly nothing to produce. Have listeners register on your website to participate and create an engaging summer experience. Define specific goals, like increased listener engagement or sponsorship, and establish clear metrics to measure success. This can inspire your team and sponsors to be more enthusiastic about the campaign. It provides you with listener emails to use in other station promotions. Please make sure your website is clean and easy to navigate. Research from Edison Media indicates cluttered websites are a big turn-off for listeners. Don’t shoot yourself in your foot right out of the gate. Use the KISS principle, and you’ll build a tremendous opportunity to show your audience how professional you are. The music… [TheTopNews] Read More.48 mins ago - ‘People Need to Go to Jail’: MAGA Lawmaker Accuses Democrats of Digging Thro...
Rep. Randy Fine (R-FL) echoed President Donald Trump’s accusations that voting in California is corrupt and rigged because of the state’s laborious vote counting system. Californians headed to the polls last Tuesday, but results are still being counted nearly a week later. Fine told Newsmax Monday that “people need to go to jail” over what he claimed was rampant election fraud. “The U.S. attorney’s office in L.A. has opened up quote ‘multiple election fraud investigations’ and actually sent a prosecutor to the country’s vote counting center,” said host Alex Kraemer. This coming just a day after President Trump made claims of mass fraud in California’s really just drawn-out vote count from Tuesday’s primary. “Well, California has invited this accusations of fraud,” Fine said. “They have chosen to create a system that cannot deliver election results on election day. I represent the third largest state in the country. We know who’s won the elections within an hour or two of polls closing. And so, when you invite this kind of skepticism and then weird things happen, then there’s no reasonable explanation other than fraud.” Fine continued, “I believe fraud is absolutely going on in California given that they mail ballots to everyone under the sun, including those who died years earlier, and have moved away a long time ago. They have virtually no signature verification, so people can just dig through garbage cans, find ballots, and send them in apparently forever after an election is over. It’s not okay, it’s gotta come to an end, and people need to go to jail.” “We’re specifically looking at the L.A. mayor’s race,” Kraemer said. “We saw [Nithya] Raman surge after we saw her break down in tears, basically conceding election night, now she’s taken over [Spender] Pratt.” Fine added, “When the radical leftist loses on election night, goes out and concedes, and then magically wins when ballots magically show up — And by the way, those results aren’t reflective of what happened on election day. They’re not even reflective of what happened with the mail-in ballots that showed up before election day. People justifiably have a reason to say, ‘Wait, what’s going on here? All of these ballots show up and they change the election?’ California cheats and everybody knows it, and it’s got to stop.” Journalist Yashar Ali set the record straight on Raman, saying she never conceded and only… [TheTopNews] Read More.1 hour ago - Ken Paxton’s Impeachment Defense Lawyer Turns on Him in Scathing Statement
AP Photo/Eric Gay, File Texas Attorney General Ken Paxton’s (R) campaign for U.S. Senate was strongly denounced on Monday by one of Paxton’s former close allies – the Houston defense lawyer who represented him in his impeachment trial. Dan Cogdell told NOTUS that he was endorsing Paxton’s general election opponent, state lawmaker James Talarico (D), in a scathing statement, arguing that Paxton “has lost sight of his core mission, which is to represent the people of Texas.” “And unlike Ken, I believe to my core that James Talarico believes in unity over division and that he knows how to assemble not only Democrats, but Independents and Republicans, and we need that right now,” Cogdell added. NOTUS noted that Cogdell remained loyal to Paxton up until this past year, having donated $6,500 to Paxton’s campaign last year. He made his first donation to Talarico in March, giving him $1,000. Cogdell represented Paxton three years ago when the Texas House of Representatives impeached him over a series of corruption allegations, including bribery and abusing his office for financial gain. The Texas Senate acquitted Paxton of all 16 articles of impeachment filed against him in September of 2023. The GOP-led Texas House impeached Paxton in a historic 121-23 vote, but required a two-thirds majority in the state senate to remove him from office. Talarico is seeking to become the first Democrat elected to the U.S. Senate from Texas since Lloyd Bentsen in 1988. CNN’s data guru Harry Enten made the case last month that Talarico has a real shot of winning the race given Paxton’s unpopularity in his own state. “I was looking back at every single Texas Senate race that I could find, and at this point in the campaign, James Talarico is polling better than any Democrat in at least 24 years. You have to go all the way back to 2002 to find a Democrat even polling anywhere close to where Talarico is polling right now. Texas Democrats have dreamt about turning it blue. This time, the numbers actually support the idea that they may actually be able to do it,” Enten argued.The post Ken Paxton’s Impeachment Defense Lawyer Turns on Him in Scathing Statement first appeared on Mediaite. [TheTopNews] Read More.1 hour ago - Republican Senator Blames Screwworm Outbreak on Joe BidenSen. Roger Marshall (R-KS) blamed an outbreak of a flesh-eating parasite affecting cows on former President Joe Biden on Monday, claiming migrants who entered the country under his watch brought the virus with them. Marshall joined Newsmax’s Wake Up America to discuss the multiple cases of screwworm detected in Texas over the last week, just as the USDA confirmed two additional cases on Monday morning. There have been four total confirmed infections, primarily in cows, in the state, marking a resurgence of the disease previously eradicated in the U.S. Host Sharla McBride asked the senator about the measures put in place to fight the outbreak, noting the concern that it could further spike the country’s beef prices. “I know you’re on the Senate Agriculture Committee, and beef prices are at an all-time high. There’s new concern about the beef supply now with the discovery of that flesh-eating screwworm among cattle there in Texas,” she said. “But what’s being done to try to contain this new threat and really overall to keep these prices down?” In response, Marshall claimed that it was Joe Biden who was to blame for the disease’s resurgence before touting the government’s response to screwworm. “Well, we got this. We’ve been through this before. We eradicated the screwworm in 1966. And we’ll talk about this,” said Marshall. He continued: But this is another thing we can thank Joe Biden for that. That when millions of people came out of out of Central America, they brought this screwworm with them. It was on their pets, maybe on their flesh as well. But that’s– we had it contained to Central America. So there’s the good news is we got great treatments for this. Ivermectin works on it. We’ve been through this before, but ultimately, what we have to do is raise more of these worms. Sterile screw screwworm flies is what it amounts to. That a female screwworm fly can only mate one time– now, this is kind of deep here– but they can only make one time, and they die. So what you do is you fill the environment with sterile males to do that, if that makes sense. So we’ve known this for over a year that it was headed this way. We’re making these flies in Central America now, and we have new labs going up in Texas and Mexico as well. U.S. Agriculture Secretary Brook Rollins also blamed… [TheTopNews] Read More.1 hour ago
- Bill Maher Makes Big Midterms Prediction: ‘Even They Can’t Blow It’ Liberals may have their grips with Bill Maher, but they should enjoy his prediction for the 2026 midterms. On the latest episode of his Club Random podcast on Monday, Maher said he believes Democrats have the election in the bag — thanks in large part to President Donald Trump. “The Democrats are going to [win]. They cannot help but win,” Maher said while starting to chuckle. “Even they can’t blow it.” “Really?” comic Jeff Dunham asked. “Oh yeah, Trump is historically unpopular. He’s even getting unpopular more so in his own party, his own base,” Maher said. “They did not like the [Iran] war.” Maher then said it was “funny” because he supported Trump taking out Iran’s supreme leader. “Now that it didn’t quite work, there was no uprising, I’m not for making this indefinite,” he said, before saying he was happy Trump has pivoted to naval blockades rather than wiping out the country entirely. His comments come a day after Trump told Fox News he expects a peace deal with Iran to be signed this week; Trump told correspondent Trey Yingst that could happen as soon as Monday. The Real Time host then went on to compliment Trump a few more times. Maher said Trump has a “knack” for identifying issues other politicians won’t touch, but the average American certainly notices — like the “insanity festering” on college campuses. “No amount of voodoo can make me think I didn’t see that,” Maher said about college kids going too woke in recent years. Maher added Trump was right about illegal immigration being a big problem too. But he said he went way too far and “f*cked it up” by “siccing” ICE on American cities, which he said was “unconstitutional and way too cruel.” Watch above.The post Bill Maher Makes Big Midterms Prediction: ‘Even They Can’t Blow It’ first appeared on Mediaite. [TheTopNews] Read More.1 hour ago
- Richard Gere Fumes ‘Maniac’ Trump Has ‘Dismantled’ Everything Good About... Actor Richard Gere branded President Donald Trump a “maniac” and complained he has “dismantled” everything good about the United States during his time in the White House. Gere bashed the president during an interview at the Oslo Freedom Forum on June 2. The “Internal Affairs” star also griped that the U.S. resembled Nazi Germany by simply voting Trump into office; he said this became apparent to him while reflecting on a trip to the Dachau concentration camp. “They show the process since the 1930s, the transformation of German society and German government and how quickly it happened there. Good people turned into monsters,” Gere said. “And I saw this process in the U.S.” A moment earlier, Gere said America is at an all-time low. “We’re living in the darkest moment that I’ve experienced in this planet. Who ever thought America could turn like this? Whoever thought that a maniac like this would be the president of the United States? And dismantle—” The Norwegian crowd started to clap, but Gere held up his hand and told them to hush up because it was a serious moment. “Dismantle all the good things,” he continued. “America’s never been a perfect place, but it has a perfect ideal that it’s moving towards and always has. And it’s been self-corrective. The first day, this guy dismantled almost everything that was good about the U.S. government and the U.S. people. How is this possible? Because we went to sleep.” This was not the first time Gere has made his disdain for Trump known. He called Trump a “bully” and a “thug” at a Spanish awards show last year, and made a similar claim about the U.S. being in a “very dark place.” Gere last week went on to say he “of course” didn’t vote for Trump, but he still should have done more to stop the president from getting into the White House. Watch above.The post Richard Gere Fumes ‘Maniac’ Trump Has ‘Dismantled’ Everything Good About USA first appeared on Mediaite. [TheTopNews] Read More.2 hours ago
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