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  • Practical Tips From Bud Williamson
    Bud Willamson Bud Williamson is a broadcast entrepreneur, engineer and consultant. He is managing member of the radio company Neversink Media Group as well as the head of Digital Radio Broadcasting Inc., where he provides technical consulting and licensing expertise for FM stations, translators, boosters and entire broadcast facilities.  We spoke to him for the ebook “Optimize Your Air Chain.” Radio World: In your work with various stations, are there one or two common steps in the air chain that often are deficient technically or not being maximized fully? Bud Williamson: Often I see analog audio being converted to digital and transported over a codec, such as a BRIC-Link or a Tieline device. Recently I saw a configuration that was at 48 kbps mono with 4:1 data compression that ultimately fed an expensive audio processor.  With fiber IP connectivity at both ends with decent speeds and low latency, there seemed to be no reason to restrict the quality. I switched it to linear stereo and to this day, the station maintains very good transport quality with no data dropouts. (The codecs are that good today!) I advise stations to try to use the same provider and be on a fiber platform on both ends. While Direct Internet Access or DIA is preferable, as it supposedly “bypasses” a large number of smaller customers, that creates bursty conditions that interrupt the stream of your IP connection. This results in unrecoverable bits and can lead to artifacting or dropouts entirely. While performing due diligence station inspections in smaller markets, I often hear problems before even pulling up to the station — whether it is low modulation, channel imbalance or even varying levels.  Much of that is the result of a poorly engineered facility where levels are not set properly, there are too many items on the program pairs to the processor, or perhaps a bad punch on a punchblock.  They hear the station in their car and that is all that matters to them. Sadly, these guys accept the deficiencies and dismiss the fact that they sound “weaker” because they feel they are a small station. However, any FM station can have the same audio quality, regardless of size or class. RW: What can stations do to assure that audio is clean and optimized? Williamson: Start with good, uncompressed audio files. Not just for music, but for commercial production as well! Yes, even… [TheTopNews] Read More.
    RADIO WORLD – News | Radio-TV Industry NewsMon, July 13, 2026
    21 mins ago
  • Heidi Raphael Takes Over NYSBA as President and CEO Following David Donovan’s ...
    The New York State Broadcasters Association (NYSBA) has appointed Heidi Raphael as its next President and Chief Executive Officer, a move that strengthens advocacy for radio stations across the state and brings a veteran media communications leader back to her Western New [TheTopNews] Read More.
    RADIO FACTS – News | Radio-TV Industry NewsMon, July 13, 2026
    1 hour ago
  • Binnie Media Appoints Jodie Gallant as EVP to Scale CTV and Integrated Marketing
    New England radio and media firm Binnie Media has elevated Jodie Gallant to Executive Vice President of Strategy for Integrated Marketing, a move that expands the company’s footprint in Connected TV (CTV) and signals a strategic pivot toward data-driven advertising for local [TheTopNews] Read More.
    RADIO FACTS – News | Radio-TV Industry NewsMon, July 13, 2026
    1 hour ago
  • Second Circuit Restarts Cumulus Antitrust Fight by Upholding Nielsen Injunction
    Radio programmers and rights holders relying on unbiased audience data gained a critical legal victory as the U.S. Second Circuit Court of Appeals reinstated a preliminary injunction blocking Nielsen from enforcing its controversial national-local ratings tie. The ruling, issued July 13, confirms [TheTopNews] Read More.
    RADIO FACTS – News | Radio-TV Industry NewsMon, July 13, 2026
    1 hour ago
  • MLS Launches Largest Ad Campaign Ever Using Amazon Music Tribe Called Quest Cove...
    Major League Soccer is executing its most ambitious marketing push in 33 years by anchoring a post-2026 FIFA World Cup advertising blitz with a reimagined Amazon Music Original cover of A Tribe Called Quest’s “Can I Kick It?” This deal directly impacts [TheTopNews] Read More.
    RADIO FACTS – News | Radio-TV Industry NewsMon, July 13, 2026
    1 hour ago
  • Shakira and Burna Boy’s World Cup Anthem ‘Dai Dai’ Becomes First Official ...
    Shakira and Burna Boy’s “Dai Dai (FIFA World Cup Official Song 2026)” has achieved a historic milestone by becoming the first official World Cup anthem to lead both the Billboard Global 200 and the Billboard Global Excl. U.S. charts. The track marks [TheTopNews] Read More.
    RADIO FACTS – News | Radio-TV Industry NewsMon, July 13, 2026
    1 hour ago
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