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- Why You’ll Never Be an Online Star
Online sensations like Mr. Beast—the YouTuber with nearly 500 million subscribers—have spurred countless imitators with dreams of online fame. More than 127 million people say they work as “creators,” according to the influencer marketing firm NeoReach. Yet a vanishing few reach the stratospheric heights of Mr. Beast, who reportedly earns $700 million a year, or historian Heather Cox Richardson, whose Substack newsletter, “Letters from an American,” is estimated to bring in $5 million in annual revenues. According to a 2025 survey by NeoReach, 70 percent of creators report earning less than $49,000 a year, and more than half earn less than $15,000 annually. (YouTube, meanwhile, reported $60 billion in revenues in 2025.) As veteran podcaster Matt Robison argues, media has become a “superstar economy” where a small number of players dominate the market. Their incumbency is secured by platforms like YouTube and Substack, which have every incentive to promote their superstars as a way to compete against each other. Algorithms that favor popularity make things worse for smaller creators trying to break in. The result is that no one who isn’t already big can make it big because the big guys are insulated from competition. Robison, who worked for years as a senior staffer on Capitol Hill, is the author of the Substack, “Worth Knowing,” and the host of the podcast, “Beyond Politics.” This transcript has been edited for length and clarity. The full interview is available at Spotify, YouTube, and iTunes. No video found at URL *** Anne Kim: Social media platforms and platforms like Substack have really created this mythology around the unknown creator who hits it big. And you do have successes like Mr. Beast, Heather Cox Richardson, and Barry Weiss’s “Free Press,” which sold to Paramount for $150 million. Success stories like these create the perception that anyone can become a publisher, and it’s true that back in the day, not everyone could put out their own newspaper. At the same time, I think there’s a pretty strong argument that these platforms that are allegedly intended to democratize influence aren’t really fulfilling their promise. You’ve done this for years now and have quite a bit of experience on the economics of how all these platforms work. Who’s really benefiting? Is it the platforms or are they being fair to the creators? Matt Robison: I’d say that they’re being fair within the limited economics that these platforms offer. It’s not that the promise of these platforms is hollow. It’s just highly curated. They’re businesses, and like every business, they’re selling something. … [TheTopNews] Read More.1 day ago - Trump Names James M. Mcdonald To Lead Powerful New York Federal Prosecutor’...
He would replace Jay Clayton, whom Trump put forward this week as his pick for the director of national intelligence. [TheTopNews] Read More.1 day ago - Bruce Springsteen honoured at Tribeca Festival
Bruce Springsteen has been honoured at the Tribeca Festival. [TheTopNews] Read More.1 day ago - Onalaska restaurant owner’s remarks about women lead to weekend demonstration ...
About 30 protesters carrying signs and chanting “Respect women” gathered on Highway 35 across from Angelini’s restaurant in Onalaska on Saturday, objecting to a recent video by the restaurant’s owner which featured comments that have been criticized as sexist. A video featuring Tony Angelini and other men led to protests against his Onalaska restaurant The protest was organized during the past week, after a video was posted on YouTube featuring business owner Tony Angelini and three male staff members remarking that they would rather have men serving customers, instead of women doing the serving. Many comments have been made on social media since the video was made public. In the video, Angelini said he doesn’t care if people call him sexist, but he does care about making sure that “customers get great service.” Restaurant owner Tony Angelini stood with a group of women outside his business during Saturday’s demonstration Protest organizer Jennifer Schoults said that she was upset by Angelini’s hiring practices, and what she called his “degrading vulgar talk” which she said should “not go unchallenged.” Schoults also urges women who may have lost their jobs at the restaurant to file complaints with the state government. Picketers gathered across the road from the restaurant, which signs bearing messages such as “Respect And Dignity For All,” and “We won’t Stand Silent.” Outside of Angelini’s stood an “America 1776-2026” banner and campaigm signs supporting President Trump. About 30 picketers faced Angelini’s while standing on the east side of Highway 35 in Onalaska. During the demonstration, Angelini played music on a loudspeaker, including the national anthem, “YMCA,” and “God Bless the U.S.A.” The restaurant owner also frequently took to a microphone, criticizing the demonstrators, calling them “hillbillies” and “looneys” and telling them “you guys all lost.” At the end of the event, however, Angelini did politely thank them for coming. Local police were on hand to monitor the demonstration. Throughout the event, vehicles continued to drive on Highway 35 between the restaurant and the group of protesters. Many drivers honked their horns, and several gave thumbs up or other gestures to either the restaurant owner or the picketers. The post Onalaska restaurant… [TheTopNews] Read More.1 day ago - Artspire displays the many talents of artists, musicians The arts vibe was at Riverside Park on Saturday with the annual Artspire event. More than 80 regional artists displayed their work, from woodworking, photography, jewelry, drawing, glasswork, and more. It was the largest group of artisans at Artspire since it began, according to the Pump House Regional Arts Center, who organized the event. One of the more popular ones was the Aluminum Art Foundry Project where people could design their own artwork in a sand mold then have it cast in aluminum. The park’s bandshell was a hub of activity with performances all day long including dance and several styles of music. Allison Krzych, the executive director at Pump House Regional Art Center, said that the arts connect us in a way that breaks down barriers. “We can do activities next to each other and learn something about someone new, unlearn something maybe that we needed to unlearn, and build communities. You come out on a day like today, and you say, ‘I had a great time. I met my neighbor.’ And then you do it again. And that creates healthy cities, healthy communities.” Besides artists, more than 15 area non-profits had a booth in the park sharing the story of their work in the community. The post Artspire displays the many talents of artists, musicians appeared first on WIZM 92.3FM 106.7FM 1410AM. [TheTopNews] Read More.1 day ago
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Online sensations like Mr. Beast—the YouTuber with nearly 500 million subscribers—have spurred countless imitators with dreams of online fame. More than 127 million people say they work as “creators,” according to the influencer marketing firm NeoReach. Yet a vanishing few reach the stratospheric heights of Mr. Beast, who reportedly earns $700 million a year, or historian Heather Cox Richardson, whose Substack newsletter, “Letters from an American,” is estimated to bring in $5 million in annual revenues. According to a 2025 survey by NeoReach, 70 percent of creators report earning less than $49,000 a year, and more than half earn less than $15,000 annually. (YouTube, meanwhile, reported $60 billion in revenues in 2025.) As veteran podcaster Matt Robison argues, media has become a “superstar economy” where a small number of players dominate the market. Their incumbency is secured by platforms like YouTube and Substack, which have every incentive to promote their superstars as a way to compete against each other. Algorithms that favor popularity make things worse for smaller creators trying to break in. The result is that no one who isn’t already big can make it big because the big guys are insulated from competition. Robison, who worked for years as a senior staffer on Capitol Hill, is the author of the Substack, “Worth Knowing,” and the host of the podcast, “Beyond Politics.” This transcript has been edited for length and clarity. The full interview is available at Spotify, YouTube, and iTunes. No video found at URL *** Anne Kim: Social media platforms and platforms like Substack have really created this mythology around the unknown creator who hits it big. And you do have successes like Mr. Beast, Heather Cox Richardson, and Barry Weiss’s “Free Press,” which sold to Paramount for $150 million. Success stories like these create the perception that anyone can become a publisher, and it’s true that back in the day, not everyone could put out their own newspaper. At the same time, I think there’s a pretty strong argument that these platforms that are allegedly intended to democratize influence aren’t really fulfilling their promise. You’ve done this for years now and have quite a bit of experience on the economics of how all these platforms work. Who’s really benefiting? Is it the platforms or are they being fair to the creators? Matt Robison: I’d say that they’re being fair within the limited economics that these platforms offer. It’s not that the promise of these platforms is hollow. It’s just highly curated. They’re businesses, and like every business, they’re selling something. … [TheTopNews] Read More.
1 day ago
He would replace Jay Clayton, whom Trump put forward this week as his pick for the director of national intelligence. [TheTopNews] Read More.
1 day ago
Bruce Springsteen has been honoured at the Tribeca Festival. [TheTopNews] Read More.
1 day ago
About 30 protesters carrying signs and chanting “Respect women” gathered on Highway 35 across from Angelini’s restaurant in Onalaska on Saturday, objecting to a recent video by the restaurant’s owner which featured comments that have been criticized as sexist. A video featuring Tony Angelini and other men led to protests against his Onalaska restaurant The protest was organized during the past week, after a video was posted on YouTube featuring business owner Tony Angelini and three male staff members remarking that they would rather have men serving customers, instead of women doing the serving. Many comments have been made on social media since the video was made public. In the video, Angelini said he doesn’t care if people call him sexist, but he does care about making sure that “customers get great service.” Restaurant owner Tony Angelini stood with a group of women outside his business during Saturday’s demonstration Protest organizer Jennifer Schoults said that she was upset by Angelini’s hiring practices, and what she called his “degrading vulgar talk” which she said should “not go unchallenged.” Schoults also urges women who may have lost their jobs at the restaurant to file complaints with the state government. Picketers gathered across the road from the restaurant, which signs bearing messages such as “Respect And Dignity For All,” and “We won’t Stand Silent.” Outside of Angelini’s stood an “America 1776-2026” banner and campaigm signs supporting President Trump. About 30 picketers faced Angelini’s while standing on the east side of Highway 35 in Onalaska. During the demonstration, Angelini played music on a loudspeaker, including the national anthem, “YMCA,” and “God Bless the U.S.A.” The restaurant owner also frequently took to a microphone, criticizing the demonstrators, calling them “hillbillies” and “looneys” and telling them “you guys all lost.” At the end of the event, however, Angelini did politely thank them for coming. Local police were on hand to monitor the demonstration. Throughout the event, vehicles continued to drive on Highway 35 between the restaurant and the group of protesters. Many drivers honked their horns, and several gave thumbs up or other gestures to either the restaurant owner or the picketers. The post Onalaska restaurant… [TheTopNews] Read More.
1 day ago
The arts vibe was at Riverside Park on Saturday with the annual Artspire event. More than 80 regional artists displayed their work, from woodworking, photography, jewelry, drawing, glasswork, and more. It was the largest group of artisans at Artspire since it began, according to the Pump House Regional Arts Center, who organized the event. One of the more popular ones was the Aluminum Art Foundry Project where people could design their own artwork in a sand mold then have it cast in aluminum. The park’s bandshell was a hub of activity with performances all day long including dance and several styles of music. Allison Krzych, the executive director at Pump House Regional Art Center, said that the arts connect us in a way that breaks down barriers. “We can do activities next to each other and learn something about someone new, unlearn something maybe that we needed to unlearn, and build communities. You come out on a day like today, and you say, ‘I had a great time. I met my neighbor.’ And then you do it again. And that creates healthy cities, healthy communities.” Besides artists, more than 15 area non-profits had a booth in the park sharing the story of their work in the community. The post Artspire displays the many talents of artists, musicians appeared first on WIZM 92.3FM 106.7FM 1410AM. [TheTopNews] Read More.
1 day ago
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