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- A Father Who Immigrated From the Soviet Union Tours Thomas Jefferson’s Home Wi...
A novelist who immigrated from the Soviet Union tours Thomas Jefferson’s home with his American-born history-buff son. [TheTopNews] Read More.1 day ago - Pop Star Tells Arena About A Date With NY Times Reporter That’s Barely Fit...
"What a loser," the Grammy nominee said of her enchanted evening turned bad with the Gray Lady Lothario. [TheTopNews] Read More.1 day ago - A fresh take on bakery merchandising
Flexibility with assortments and promotions can boost shopper interest [TheTopNews] Read More.1 day ago - Shopper partiality adds perplexity to seafood merchandisingSeafood customers have a wide range of product preferences that vary by demographics [TheTopNews] Read More.1 day ago
- iHeartMedia Brings AudioGraph Measuring to the Market
iHeartMedia has announced a new tool that the media company is billing as the first to allow precise digital measurement of its broadcast audience. AudioGraph was created by Triton Digital as a “common identity solution” for radio stations. iHeartMedia cited 64 percent of audio consumption coming from broadcast radio, but the medium has always lacked “the targeting and measurement infrastructure available in digital.” It will launch with iHeartMedia inventory, and the companies plan to expand it across the broader industry in 2027. “There are more people listening today than 10 or 20 years ago, and that trust is something no technology can manufacture,” iHeartMedia Chairman and CEO Bob Pittman said in a release. He added that AudioGraph lets advertisers harness “trust and unparalleled reach” with precision. With AudioGraph, the company said advertisers can measure audiences for the first time using what it described as privacy-safe, ID-informed insights. Connectivity through demand-side platforms, or DSP, the release said, means that AudioGraph is compatible with other digital measurement platforms, in turn supporting the measurement or analytics partners that advertisers might already use. AudioGraph uses audience segments built from first-party listener data and TransUnion’s identity graph. The segments, in turn, inform advertising campaign planning using AudioGraph IDs, while “advanced predictive listening models” allow advertisers to reach audiences with greater accuracy, the company said. The company said campaigns using AudioGraph IDs can deliver a KPI outcome 75 percent higher than traditional demo-based plans. iHeartMedia has tested the solution with partners such as Magellan AI, PlaceIQ and GroundTruth, measuring audio listening to foot traffic and visits for a national home improvement brand. Magellan AI, which offers audio advertising intelligence and measurement services, expanded its relationship with iHeartMedia back in May, in an agreement that “brings broadcast radio attribution to advertisers.” The capabilities also extend to streaming and podcast environments, iHeartMedia said, which would allow advertisers to gauge their effectiveness across all of its inventory. [Do you receive the Radio World SmartBrief newsletter each weekday morning? We invite you to sign up here.] The post iHeartMedia Brings AudioGraph Measuring to the Market appeared first on Radio World. [TheTopNews] Read More.1 day ago
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A novelist who immigrated from the Soviet Union tours Thomas Jefferson’s home with his American-born history-buff son. [TheTopNews] Read More.
1 day ago
"What a loser," the Grammy nominee said of her enchanted evening turned bad with the Gray Lady Lothario. [TheTopNews] Read More.
1 day ago
Flexibility with assortments and promotions can boost shopper interest [TheTopNews] Read More.
1 day ago
Seafood customers have a wide range of product preferences that vary by demographics [TheTopNews] Read More.
1 day ago
iHeartMedia has announced a new tool that the media company is billing as the first to allow precise digital measurement of its broadcast audience. AudioGraph was created by Triton Digital as a “common identity solution” for radio stations. iHeartMedia cited 64 percent of audio consumption coming from broadcast radio, but the medium has always lacked “the targeting and measurement infrastructure available in digital.” It will launch with iHeartMedia inventory, and the companies plan to expand it across the broader industry in 2027. “There are more people listening today than 10 or 20 years ago, and that trust is something no technology can manufacture,” iHeartMedia Chairman and CEO Bob Pittman said in a release. He added that AudioGraph lets advertisers harness “trust and unparalleled reach” with precision. With AudioGraph, the company said advertisers can measure audiences for the first time using what it described as privacy-safe, ID-informed insights. Connectivity through demand-side platforms, or DSP, the release said, means that AudioGraph is compatible with other digital measurement platforms, in turn supporting the measurement or analytics partners that advertisers might already use. AudioGraph uses audience segments built from first-party listener data and TransUnion’s identity graph. The segments, in turn, inform advertising campaign planning using AudioGraph IDs, while “advanced predictive listening models” allow advertisers to reach audiences with greater accuracy, the company said. The company said campaigns using AudioGraph IDs can deliver a KPI outcome 75 percent higher than traditional demo-based plans. iHeartMedia has tested the solution with partners such as Magellan AI, PlaceIQ and GroundTruth, measuring audio listening to foot traffic and visits for a national home improvement brand. Magellan AI, which offers audio advertising intelligence and measurement services, expanded its relationship with iHeartMedia back in May, in an agreement that “brings broadcast radio attribution to advertisers.” The capabilities also extend to streaming and podcast environments, iHeartMedia said, which would allow advertisers to gauge their effectiveness across all of its inventory. [Do you receive the Radio World SmartBrief newsletter each weekday morning? We invite you to sign up here.] The post iHeartMedia Brings AudioGraph Measuring to the Market appeared first on Radio World. [TheTopNews] Read More.
1 day ago
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