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- Gen AI Is Being Adopted in “Massive” Numbers
It won’t come as news to you that online audio and podcasting have grown dramatically over recent years; but the latest “Infinite Dial” report from Edison Research at SSRS provides a fresh snapshot including some intriguing twists. The study also explored the use of generative AI for the first time. Its topline finding is that U.S. podcast and online audio consumption have reached all-time highs. Eighty-one percent of Americans age 12+ (233 million) listened to online audio in the last month, and 76% in the last week. Older Americans are pushing the numbers up. Monthly online audio listening among Americans 55+ jumped to 70% compared to 52% just two years ago. Eighty percent of Americans 12+ (230 million) have listened to or watched a podcast, an all-time high. Fifty-eight percent have consumed one in the past month, including 68% in the 35- to 54-year-old demo. Video is broadening podcast consumption; 57% of Americans have both listened to and watched a podcast in the past month. “Whatever your feelings on video podcasts, the data is clear: this is a dual-format medium now,” said Megan Lazovick, Edison vice president, in the announcement. The study also asked about the use of generative AI, and it found Americans using it in “massive” numbers. In addition to overall high awareness of gen AI, it found that 57% of Americans age 12+ have actually now used a generative AI assistant, “a milestone that took podcasting 16 years to reach.” And it said AI users are significantly more engaged across digital media, with 87% having listened to online audio in the last week compared to 61% of non-users. Affirming a common perception, the study also found that social media platform preference varies sharply by age, with TikTok the most-used among Americans ages 12 to 34. “Facebook is used most often by 40% of social media users and is dominant among those 55 and older. X skews male and ages 35 to 54, while Snapchat’s audience is overwhelmingly under 35.” And 84% of Americans use YouTube monthly. Edison Research conducted the survey of 2,050 individuals 12 and older. Approximately half were drawn from the SSRS Opinion Panel, recruited through probability sampling methods including random-digit dialing and address-based sampling. The sample was weighted to represent the U.S. 12+ population according to census data. The post Gen AI Is Being Adopted in “Massive” Numbers appeared first… [TheTopNews] Read More.2 days ago - Lotus Names Adams GM, Connell Ops Director in Seattle
Lotus has appointed Andrew Adams as General Manager of its Seattle cluster and Jeff Connell as Director of Operations andamp; Brand Management. Adams will oversee the company's three Seattle stations, including KVI-AM, KNWN AM-FM, and KPLZ-FM. According to Chief Operating Officer Jim Kalmenson, [TheTopNews] Read More.2 days ago - Conan O’Brien Says He Almost Did A Bit That Would’ve Ended His Caree...
"This was a big chance for me to maybe save my show," O'Brien said, before telling Jimmy Kimmel about the hilarious bit that never happened. [TheTopNews] Read More.3 days ago - Grocers can learn from convenience store operators when it comes to foodservice
The department can be a main revenue driver [TheTopNews] Read More.3 days ago - Harrison Ford’s Cheeky Sex Confession Busts Up Jimmy KimmelThe "Star Wars" hero's spicy comment to the late night host went viral. [TheTopNews] Read More.3 days ago
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It won’t come as news to you that online audio and podcasting have grown dramatically over recent years; but the latest “Infinite Dial” report from Edison Research at SSRS provides a fresh snapshot including some intriguing twists. The study also explored the use of generative AI for the first time. Its topline finding is that U.S. podcast and online audio consumption have reached all-time highs. Eighty-one percent of Americans age 12+ (233 million) listened to online audio in the last month, and 76% in the last week. Older Americans are pushing the numbers up. Monthly online audio listening among Americans 55+ jumped to 70% compared to 52% just two years ago. Eighty percent of Americans 12+ (230 million) have listened to or watched a podcast, an all-time high. Fifty-eight percent have consumed one in the past month, including 68% in the 35- to 54-year-old demo. Video is broadening podcast consumption; 57% of Americans have both listened to and watched a podcast in the past month. “Whatever your feelings on video podcasts, the data is clear: this is a dual-format medium now,” said Megan Lazovick, Edison vice president, in the announcement. The study also asked about the use of generative AI, and it found Americans using it in “massive” numbers. In addition to overall high awareness of gen AI, it found that 57% of Americans age 12+ have actually now used a generative AI assistant, “a milestone that took podcasting 16 years to reach.” And it said AI users are significantly more engaged across digital media, with 87% having listened to online audio in the last week compared to 61% of non-users. Affirming a common perception, the study also found that social media platform preference varies sharply by age, with TikTok the most-used among Americans ages 12 to 34. “Facebook is used most often by 40% of social media users and is dominant among those 55 and older. X skews male and ages 35 to 54, while Snapchat’s audience is overwhelmingly under 35.” And 84% of Americans use YouTube monthly. Edison Research conducted the survey of 2,050 individuals 12 and older. Approximately half were drawn from the SSRS Opinion Panel, recruited through probability sampling methods including random-digit dialing and address-based sampling. The sample was weighted to represent the U.S. 12+ population according to census data. The post Gen AI Is Being Adopted in “Massive” Numbers appeared first… [TheTopNews] Read More.
2 days ago
Lotus has appointed Andrew Adams as General Manager of its Seattle cluster and Jeff Connell as Director of Operations andamp; Brand Management. Adams will oversee the company's three Seattle stations, including KVI-AM, KNWN AM-FM, and KPLZ-FM. According to Chief Operating Officer Jim Kalmenson, [TheTopNews] Read More.
2 days ago
"This was a big chance for me to maybe save my show," O'Brien said, before telling Jimmy Kimmel about the hilarious bit that never happened. [TheTopNews] Read More.
3 days ago
The department can be a main revenue driver [TheTopNews] Read More.
3 days ago
The "Star Wars" hero's spicy comment to the late night host went viral. [TheTopNews] Read More.
3 days ago
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