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- McKirdy: Radio Can’t Cut Its Way to Prosperity
Bruce McKirdy with logos of the company’s Minnesota stations, including ones he manages in Brainerd and Bemidji. (Photo by Mark Persons) It might be hard to find anyone in the radio industry who exudes more confidence in its future than Bruce McKirdy. The veteran of more than 40 years in radio runs stations for Hubbard Broadcasting in Brainerd and Bemidji, Minn., 11 stations in all. McKirdy’s perspective is both refreshing and reassuring. What he lacks in large-market experience he makes up for in small-market practicality. If you were to hold up a mirror to a community, he says, “you should see the call letters in the reflection.” Relevance gets results McKirdy, 62, is regional general manager for the family-owned company founded in 1923 by Stanley E. Hubbard. Brainerd and Bemidji are northwest of Minneapolis and separated by about 100 miles. McKirdy spends the majority of his time in Brainerd, tackling what he believes is the most pressing issue facing commercial radio managers in America. “It’s perception. Radio is 100 years old and we’re not sexy anymore. But that doesn’t mean that it doesn’t work. I suggest exactly the opposite. Radio works, creates trust, familiarity, connection and opportunity.” When McKirdy hears a client say that radio doesn’t work, he calls a timeout and offers a rebuttal. “We have case study after case study that prove radio is still as relevant as it’s ever been. But it also depends on how radio is presenting itself.” Negative headlines about large U.S. radio companies and their financial issues don’t dim his optimism. “If you approach radio with a hub-and-spoke strategy that a lot of the big companies want to do, it’s a no-win. I don’t believe you can spread a staff over 200 stations and win,” McKirdy says. “However, if you have a local presence that creates local content about things that are happening in the community, well then suddenly you’re relevant.” He says people will listen to relevant radio. And it will get results. “It’s remarkable to me how this is to some extent a foreign concept, and I think it really comes back to people trying to budget-cut their way into prosperity, and it’s not possible.” Small-market tactics could work for the larger groups, he says, but first you need the ear of the community. He says his stations are in the community for more than 200 dates a year, broadcasting ballgames,… [TheTopNews] Read More.2 days ago - Journalists denied White House access after Trump banned some media outlets
CNN, MS NOW and Politico reporters' White House press badges were confiscated, the outlets reported. [TheTopNews] Read More.2 days ago - When You’re in a College Electrical Circuits Lab, Better Follow the Teache...
From Soliz v. Alamo Colleges Dist., decided by Judge David Ezra (W.D. Tex.) on Sept. 16: Plaintiff Joseph Soliz, who is proceeding pro se, was at all times relevant to this case a student at St. Philip's College, an individual college within the Alamo Community Colleges District ("ACCD") system. He was enrolled in a class taught by Roy Ruiz, named as a defendant here. On January 17, 2024, Soliz and Ruiz got into a dispute during class. Soliz was working on a lab exercise regarding electrical circuits. His digital multimeter alarmed at least once. Ruiz came over and offered to assist him, and Soliz told him that he would "get it figured out." Ruiz then explained multiple times to Soliz that he was not following directions. Soliz insisted that he was doing it his own way and asked Ruiz not to "micromanage" him. Ruiz took away his lab papers, and Soliz took them back, refusing to relinquish them. Ruiz threatened to summon campus police and instead summoned Elizabeth Leon, a St. Philip's staff member. Ms. Leon attempted to resolve the issue with Soliz, but Soliz did not cooperate and "told [her] the conversation was over." The next morning, Ruiz sent an email to Soliz asking him not to attend class that day. The email explained that, in Ruiz's view, Soliz had been unduly combative and had misused equipment, which Ruiz believed posed a safety risk, and that Soliz had refused to follow instructions and disrupted the class. Soliz attended class anyway. Ruiz approached Soliz and said that if he refused to leave, Ruiz would call campus police. Soliz refused, and Ruiz followed through on his statement. Campus police arrived and took Soliz with them to "temporary campus police offices." They showed Soliz the email that Ruiz had sent that morning, establishing the grounds for his removal from class. Campus administrators came by and were discussing the matter outside the office. Soliz, "hearing discussion about [him], left the campus police temporary offices and entered the hallway." Soliz briefly talked over the incident with school administrators, who planned to scheduled him for a student conduct meeting to be held on Monday, January 22, 2024. They then sent Soliz a notification for a Zoom meeting to take place on January 19, 2024. Soliz states he did not attend the meeting because it was too short notice, and because he was unable "to… [TheTopNews] Read More.2 days ago - General Threats to Kill Jews and “Zionists” Can Be PunishedAn excerpt from a longish opinion by Judge David Alan Ezra (W.D. Tex.) Monday in U.S. v. Griffin: Defendant was indicted on four counts of Interstate Transmission of Threatening Communication in violation of 18 U.S.C. § 875(c). The counts were based on, and quoted, statements posted by Defendant on the social media platform Gab. The statements included in the Indictment are as follows: I'm just a random nobody in the US and I can pick any synagogue I want and go postal on it and the president will be visiting the place the next week to pay respects to his real masters. Your theater kid shit will be easy to play and as soon as I get an organized group of men willing to act on it we are going after your ass zog trash. {"Zog" is an acronym for "Zionist Occupation Government."} I don't care about trump, and I wouldn't even live to see him there most likely assuming I jihaded any place, but the team would have all your moves laid out in advance and they'd be waiting. The first attack would just be the bait. And then we'd hit you again at the funeral once the more important people showed up to grift. Zionists do not have the authority to lecture me on sexual morals or anything else. They're criminals and I am going to kill them. If I'm NEVER getting a family or a house in shithole America what else do I have to do better than KILL my state representatives? God that sounds awesome. I want them to die so bad. Like I'm looking up what is their schedule, where are they and when so I can potentially kill them. That's how FUCKING PISSED I am about America ripping me off. My Goal for the next 10-20 years is to get hot girl I can have kids with, 10 acres of land to live on, stable income to support my family. And if I can't get that as upper middle class white collar educated heritage US guy then I am going to attack the federal government and kill their employees or the US military. Right now – looking like terrorism is my better option. I like JD Vance meme. It's not a joke for me. We are going to fucking kill you. You are going to make this deal available to me or… [TheTopNews] Read More.2 days ago
- Customs and Border Protection Doesn’t Deny Using Facial Recognition To Tar...
Escort Gigi Lenoir recently went viral for a chilling warning on social media. A friend of hers in the sex work industry had been pulled aside at the U.S. border, shown printouts of her website, and banned from the U.S. for five years. "Ladies that are face out, be careful. Facial recognition is out of control," Lenoir wrote, referring to sex workers who include pictures of their faces in public advertisements. The tweet went viral and provoked a conversation among sex workers about digital safety. Omg one of my friends was detained at the border and DENIED entry to the USA for 5 years. She used to be face out and they basically had her whole website printed out and interrogated her. Ladies that are face out, be careful. Facial recognition is out of control — Gigi Lenoir BIRTHDAY MONTH (@exploregigi) July 13, 2026 As a former State Department official who handled immigration, I have been trying to find out if the government is really using facial recognition to find the identity of foreigners who have done sex work online. An American sex worker told me a story of her border interrogation that suggested she was flagged by a computer program. When I asked, a spokesperson for Customs and Border Protection (CBP) didn't deny that the agency was using facial recognition to identify sex workers. Stories of new forms of border harassment under the second Trump administration are a dime a dozen these days. Some of them are frightening or depressing because of their absurdity or sheer cruelty. Others seem to elide a bigger structural change. But the administration's approach to sex work is in line with longstanding and confusing U.S. policy. U.S. immigration law's perspective on sex work is not about exploitation, harm, or even any coherent standard about what is legal and what isn't. While the law bans people from coming to the country under a vague definition of immorality, it also allows authorities to give special talent visas to popular OnlyFans models. Ordered to crank up enforcement on every metric, and given new tools of dubious utility, officers start going after easy targets: unpopular radicals and "low" women. The American sex worker I spoke to was a dual citizen returning home to the U.S. from the other country where she holds citizenship. As a U.S. citizen, there was no way the government… [TheTopNews] Read More.2 days ago - Shark attack prompts rare kill order in Western Australia as victim namedGreg O'Neill "loved the ocean", his family say, as police boats and helicopters patrol Perth's beaches in search of his body and the shark that attacked him. [TheTopNews] Read More.2 days ago
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